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Small Business Saturday

Cafe Track Chosen as part of the Small.Biz 100

December 1st 2021-  Tom Cliffe founder of Café Track was invited to a special reception at the House of Lords on Monday, to be recognised for their successes and achievements as a small business owner.


Hosted by Small Business Saturday, in partnership with the campaign’s principal supporter American Express, the event celebrated the SmallBiz100 - 100 inspiring small businesses from all over the country that are highlighted as part of the Small Business Saturday UK campaign.


Café Track was named a SmallBiz100 in 2021, in recognition of their impressive entrepreneurial journey, which has seen them support over 50 autistic adults into employment, and served many happy customers from across Northampton.


Tom Cliffe said, “After an incredibly challenging past 18 months, it was great to meet up with many other Small Business Owners and hear about their stories. There are many amazing Small Businesses across Northampton and it is fair to say we all need your support more than ever”


Bringing together entrepreneurs from this year’s SmallBiz100 line-up and those called out in 2020, the guests were treated to afternoon tea overlooking the Thames. Entrepreneurs from across the country met with Small Business Minister, Paul Scully, along with enjoying the opportunity to come together for the first time since the pandemic hit.


The House of Lords event kicks off a week of celebrations ahead of Small Business Saturday, which returns this weekend (4 December) following record-breaking success last year, which saw an estimated £1.1 billion spent with small businesses on the day itself.


Now in its ninth year in the UK, Small Business Saturday celebrates small business success and encourages consumers to 'shop local' and support businesses in their communities. This year it is calling on the nation to share a ‘big thank you’ with small firms to recognise their vital role throughout the pandemic.


Michelle Ovens CBE, Director of Small Busines Saturday UK said:


‘Hosting this special event at the House of Lords for amazing businesses like Café Track, felt like the best way to say a big thank you for their incredible effort and contribution over these past tough couple of years. They can be really proud of everything they’ve achieved, and we hope the afternoon was a positive way to draw 2021 to a close.’


Small Business Minister Paul Scully praised the business owners for their continued commitment to their communities:


“From the pubs, restaurants and shops that make our high streets tick, to leisure and personal care services – like the hairdresser who saved my post-lockdown blushes last year – small businesses are at the heart of our way of life. I urge everyone to shop safely and back their local businesses on Small Business Saturday.”


A grassroots, not-for-profit campaign Small Business Saturday was originally founded by American Express in the U.S. in 2010. It remains the principal supporter of the campaign in the UK, as part of its ongoing support of the UK high street and commitment to encouraging consumers to shop small.

On Small Business Saturday, customers across the UK go out and support all types of small businesses, both online and in brick-and-mortar stores. Many small businesses take an active role in promoting the day by hosting events and offering promotions.

A huge wave of local events is expected across the country this weekend to support independents, as councils and community groups coincide festive markets and fun days with Small Business Saturday, as well as offering free parking in town centres.

Dan Edelman from American Express said:

"It’s so important that we all continue to support our favourite independents on Small Business Saturday and beyond, and we’re proud to play our part through our own Shop Small campaign and as principal supporter of Small Business Saturday.”

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